Even though network marketing brings a lot of advantages, there are many who are not successful in network marketing.

So what are the reasons why many fail?

Network marketing is simple, but it is not easy. As in any other business, it is an activity that must be taken seriously. If you want to earn money with it in the long run, it requires an effort to learn, to implement it, to develop further, as well as the corresponding ability and the will to persevere. Therefore it is important to know the main reasons for failure. Because only if you are aware of it, you can do something about it. 😉

1. False beliefs

Many who start with Network Marketing have beliefs like: "That won't work anyway", "I can't do it", "I'm not good at this and that" and so on... In addition, the expectations do not correspond to the reality and many think that one earns within shortest time immediately the large money. Compared to a classical self-employment MLM is actually relatively easy, because you don't have to worry about the foundation, production, finances or administration. Nevertheless, it is anything but a self-runner.

  • What can I do about it? The question is more if you are ready to bring in the right zeal, the right attitude and everything else to be successful in network marketing in the long run. In order to advance your personality development, commit yourself from now on to acquire a positive winner mindset. Books, videos, events, environment, our mindset module and a lot of training will help you.

2. No why and no goals

Another reason is that many out there don't have a real why and don't set clear goals. They don't ask themselves: "Why do I want to do this at all?" and "Where do I want to go?" They often flounder around without a plan and just do it. Sometimes a little more and sometimes a little less until they lack the inner drive after a certain time. They lose their lust and finally give up.

  • What can I do about it? If you have followed the given path correctly, then you have already clearly defined your why and your goals on a piece of paper and thus also the necessary motivation to come into action. A proverb says: "For a while you have to do the work that nobody wants to do, in order to live a life that everyone wants to have". So if you go into the network marketing with the attitude "I'll take a look" and you have no why and no goals, then you have no inner motor and accordingly you lack the driving force, which normally helps you in difficult times.

3. The comfort zone

Another important reason is that nowadays many people no longer have the awareness that 99% of success happens outside the comfort zone. They read and do something here and there, but as soon as it gets more uncomfortable, they don't get into it and therefore don't get any further. Since there is no progress and growth within the comfort zone, they give up after a while. Not to use and to practice is therefore the third point why humans fail in the network marketing.

FAIL - First attempt in learning
  • What can I do about it? Just do it! Sounds simple? It is. But primarily it is essential to make you aware that 99% of success takes place in the Discomfort Zone. This means that if you do something for Network Marketing and practice accordingly, then you will automatically improve and become successful. This includes overcoming fears and mastering challenges that may not be so pleasant. So if you step into action and practice diligently, the chance is 100% that you will be successful. So make an agreement with yourself to do things that will help you, even if they are sometimes things that may not be as exciting as others at the moment. In addition, approach your sponsor (aka training buddy) and commit yourself to deliver daily/weekly work results or progress and stay tuned. An additional nice side effect is that at the end of the day you will look back proudly on what you have achieved and this will definitely bring you closer to your goals.

4. No duplication

Many who start with network marketing are normal employees and have no idea how to build a business and run it successfully. In addition, at the beginning there is only little knowledge about how MLM works. Since in most cases, the necessary knowledge and experience is missing, and this is often passed on in such a way, each network marketing applies differently. Due to this unstructured and complicated approach, without applying any strategies and success formulas, there is no duplicable system and therefore most of them give up after a certain time.

  • What can I do about it? Thanks to the experience we have gained over the years and the knowledge we have gained from this, we have packed all strategies, success formulas and the right mindset into easy-to-use modules and developed a system that is easy to duplicate. In order to become a successful entrepreneur and to create a corresponding dynamic, continue to follow the systematic path to financial freedom.

5. Lack of consistency and discipline

Many want to boost right from the start, which is a good thing, but often the wrong procedure and various failures lead to overload. In addition, this reason results from the combination of the above mentioned reasons and therefore many give up after only a few weeks.

  • What can I do about it? The positive thing is that you can acquire and train endurance and self-discipline. You can simply compare it with sport, because Usain Bolt once learned his first steps as a baby until he became the fastest man in the world after many years. I.e., implement the modules step by step and practice first on small challenges. Stay tuned because "Constant dripping wears the stone! Accept that sometimes things can't go as planned. Draw your own conclusions, learn from the mistakes and develop further. It is therefore a simple law: Not the beginning is rewarded, but only the perseverance.

As you have probably noticed, you have already successfully implemented some of these points and are thus a significant step further than most of those who have already given up. A good start is half the harvest and so you are well prepared for what comes next. Now it gets especially exciting, because now it's about how to use network marketing successfully and build up an income.

 

 

How do I successfully apply Network Marketing?

With the help of our easy-to-use guide, both beginners and advanced partners have a step-by-step guide at hand on how to successfully implement network marketing. It becomes interesting when network marketing duplicates itself and a dynamic arises. Thanks to the individual combination of the individual modules, even beginners can start properly and achieve success and corresponding growth by passing on ready-made strategies, techniques and success formulas to new partners.

Before we go into the individual techniques, strategies and success formulas, we should first look at the general procedure. Because it is the implementation of these next 5th steps that will ultimately move you forward and earn you money. So how do I proceed?

1. Clarify the goals once again and set them clearly in time

2. Internalize the duplication formula and align it with your goals

3. Take action and apply duplication script to achieve goals

4. After application, reflect and improve yourself (module: Pro)

5. Support and grow with the partners (module: Pro)

Since you have already clearly defined your goals in the mindset module and put it in a timeline, we now come to the secret of why some are more successful than others.

The ideal duplication formula

What is the secret of why some networkers build networks with thousands of members and others don't?

The secret is the dynamics of network marketing. It can happen that if someone has understood this ultimate success strategy, he can't sleep quietly for a few days because the numbers go through his head ;-). Many people are good at sales, but have not yet fully understood the dynamics of network marketing. So how does it work?

Actually, it's a super simple strategy because it has to be a strategy that everyone can copy:

⇨ Can you imagine, if you want to be really active in network marketing and build your own business, that it is possible to win a new partner every three months? Is this possible or not? Ok, so this is a simple and understandable strategy, right?

⇨ Can you also imagine teaching this partner that he understands that this is about duplicating finding partners and that your partner will find a new partner in the next three months and teach him the same? Doesn't sound so difficult, does it?

Ok, so according to this simple strategy, you win 1 new partner in the first 3 months and teach him, that he fully understand that its about duplication. So you have totally 1 partner after three months.

A total of 1 partner

A total of 1 partner

Of course you are a role model for your partner and continue to follow this strategy. That means you win a new partner in the next 3 months and teach him the duplication formula. But also your first partner brings a new partner with the same strategy and teaches this partner the same. Then you have 3 partners after 6 months, right?

A total of 3 partners

A total of 3 partners

Of course you don't earn much money yet and this is the problem. Because often in various advertisements great promises are made to you that you will earn a lot of money in a very short time. From this point on, many are disappointed and their motivation decreases.

But let's take a closer look at this strategy, because these 3 partners win 1 partner each in 3 months. Each only 1 partner in 3 months and you win also again a partner in addition, then you have after 9 months totally 7 partners, right?

A total of 7 partners

A total of 7 partners

Ok also not yet so much but from here it becomes slowly exciting, since the leverage comes into force. Because if we continue like this, everyone brings one and you one again, then we have a total of 15 partners.

A total of 15 partners

A total of 15 partners

This is already a small team and you can earn a few hundred euros a month with it. And that's also what many people don't understand, because ok you've had a lot of work this year, you've done a lot of development work and brought people into business, explained the system to them. You may have earned a few hundred euros now, but you also had costs. And if people haven't understood how the game goes on, they might stop here. Because we are used to thinking in terms of profit and not growth.

But if we just follow this simple strategy, continue, and just every 3 months, bring a new partner into the business, and help to do that, that is also a bit of leadership work, but you just have to do it. And do it regularly with discipline and perseverance, then after the second year we have a total of 255 partners in the structure.

A total of 255 partners

A total of 255 partners

That's quite something), isn't it? ;-) As you can see, it's getting more and more interesting. Because then suddenly partners come in who you don't know personally anymore because you didn't bring them into the business yourself. As soon as this happens, there will be an incredible dynamic.

But for this to happen, it is important that you continue to work in an easy and duplicable way and that people understand the concept. Because if you just go on like this: 1 partner in 3 months and pass that on, then after the 3rd year you have a total of 4095 partners.

A total of 4’095 partners

A total of 4’095 partners

Then you start earning more money than in most other main professions. And if we look at that again a year later. Always only 1 new business partner in 3 months, then you have over 65535 partners at the end of the 4th year.

A total of 65’535 partners

A total of 65’535 partners

And that means a really high income!

Of course this is just a theoretical formula and people will stop from time to time or don't want to do network marketing at all. But it is also the case that if you do network marketing seriously or as your main profession, you will win more than one person in 3 months. The only important thing is that if it doesn't work that way somewhere, you stay awake and see that the duplication continues.

You won't believe it, but after the fifth year, you've got over a million partners!

A total of 20 direct partners within 5 years using the ideal duplication formula result in over 1 million partners

A total of 20 direct partners within 5 years using the ideal duplication formula result in over 1 million partners

And that is the secret of success of the Top Networkers. Because they have the main focus on finding active business partners, working with a simple duplicable system and stay on it regularly with perseverance. Therefore, commit yourself to working consistently for at least 3-5 years. Because here you can clearly see from this strategy that it is long-term development work. You cannot expect, as with a normal job, that after 1 to 2 months a large salary will flow. Here you build up a long-term network from which you can benefit for your whole life.

As you may have noticed, you don't have to constantly bring new partners into the business, but you benefit from the dynamics when implemented correctly. In principle, you have only brought 4 new partners into the business every year. That is possible, isn't it? ;-)

If you really understand the dynamics of network marketing now and if you are willing to work 3-5 years with perseverance, then it is only a matter of time that you become financially free!

After you have internalized this formula for success, you need to align your goals with this strategy. This means that if you want to reach your goals faster, you have to do more. It is that simple with these laws. In simple words, if you really want to write your resignation after 6 to 12 months, the absolutely most important step is to make daily contacts, make sponsor appointments and help new partners to duplicate.

Even if you only do Network Marketing as a sideline, stay on the ball and win at least one new partner per quarter according to the duplication formula.

Now we come to the next important step, because to successfully implement this strategy you also need a suitable Network Marketing duplication script. In order to enable this dynamic in network marketing, a system is necessary. Because people are unique and therefore individual. They cannot be duplicated, but what can be duplicated is a simple and repeatable system. In contrast to people, systems can be copied and duplicated!

The ideal duplication script

Before we go into the individual techniques of the process, we should first get an overview of how to successfully apply network marketing. That's why we have created a simple step-by-step script for you with the necessary techniques so that you have something at hand to better deal with each situation.

Duplication Procedure ALINEMA.png
  1. Lead Generation - Describes how you can collect customer information for further contact.

  2. Dialogue - First contact after lead generation. It is about getting to know each other, building trust, creating interest and arousing emotions. DISG model, colours. Contact can be made by e-mail, telephone or in person.

  3. Qualification - Needs analysis, survey of needs and motives, classification of potential interested parties, customer profiling, in-depth analysis, strengths and weaknesses.

  4. Solution - Identification of possible ways and solution proposal. Offer advantages and added value.

  5. Objection handling - Question feedback, active reaction to customer requests. Dealing with objections

  6. Closing - Negotiation and successful closing

  7. Support & Mentoring - Support of the partner from the beginning to the active networker

  8. Duplication - Information exchange with others, active in network marketing

Lead generation

In most cases, lead generation, dialogue and qualification flow together. Nevertheless, we try to shed more light on the individual steps. The first important step towards successful duplication is the acquisition of new contacts and interested parties. The fantastic thing about it is that today's technological age has no limits to the marketing possibilities. Both online and offline, there are different techniques for generating leads. We will show you how to successfully generate leads in order to enter into a dialogue afterwards.

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⤷ Contact list

The cheapest, fastest and most successful way to start a business is to use your contact list. Furthermore, it is an important building block for a simple and clean organization. Your contact list consists of friends, family, acquaintances and social media and is defined as a warm contact. Since people already know you, you have a head start in trust and can therefore start more easily, because they will forgive you one or the other initial mistake. So if you are convinced of this business, then it makes perfect sense to share this great opportunity with friends, relatives and acquaintances.

Contact list.PNG

Download the Contact list - Excel template now or create your own contact list (Tip: Upload your contact list to a cloud provider, such as Google Drive, so you'll always have access and won't lose it).

Write down all the names you know and think about who you know who that person knows. This includes: Family members, friends, acquaintances, neighbours, work colleagues, former work colleagues, school friends, study friends, friends of your parents, parents of school friends, leisure time acquaintances, etc.

In addition, go through in alphabetical order all the professions you know and think about who you know who is working in this profession. Ask yourself the following questions: What are their strengths? Who is dissatisfied? Who is successful? Who has a lot of time? Who has little time? Who is self-employed? Who is an employee? Who is looking for work? Who would you like to work with?

Sort and prioritize your contacts according to the following criteria, because this will help you in the next step as an introduction:

  • is communicative (C)

  • has a positive attitude (A)

  • likes money and challenges (M)

  • is capable of learning (L)

  • has many contacts (N)

  • is successful but dissatisfied (U)

  • has big goals (G)

  • is a famous person (P)

  • has Network Marketing experience (E)

After you have laid this basic building block, you already have a contact list of very probably more than 100 people. No matter which way you get new contacts, add your new contact to the contact list and keep it up to date. How to address your warm contacts in order to arouse interest, you will learn in the next step Dialogue.

⤷ Direct contact

Direct contact is the ability to address strangers in public life and to inspire with style and quality potential cooperation in network marketing and to generate contact data through mutual exchange. Direct contact is about routines and patterns that you can use to gather contacts and catch people's interest during the initial contact. This routines consist of prepared verbal and non-verbal sequences that you can train and use for yourself. They are essential for a successful direct contact and radiate additional charisma and security with enough practice and experience.

Below we provide you with ready-made formulations, discussion and behaviour patterns which you can use individually for yourself. You can adapt these to your situation and thus create your own patterns that are tailored to your personality. Do not be afraid to experiment with different formulations when making contacts, because this is the only way to gain security and finally also contacts.

1. The conversation opening - The opening is the first step through which you begin a communication with a person or group that you have not known before. There are many different ways to do this. From clear and direct to a well "camouflaged" approach with an everyday question, like a particular place or something. First of all, make yourself clear: Opening a conversation is a really simple thing, even if you feel contact anxiety the first few times. If you have internalised this and lose your fear over time, then the first step in the conversation will be successful in most cases. In addition, the seconds and minutes after the start of the conversation are much more decisive for a successful establishment of contact.

1a. Indirect conversation openings - An indirect opening of a conversation is the simplest form of starting a conversation. Entering the conversation indirectly is easy, requires little experience and can also be used in almost any situation. By making this kind of indirect contact, you also avoid being rejected because you are creating an everyday situation and putting your business intentions aside. You can ask for opinions, places or any other topic to get you started.

"Where can I find...?" - Here you ask for the way, for a location or for another place to get into conversation. The following conversations are perfect if you are on the road or in a pedestrian zone:

  • “Hello, short question! I'm looking for a good restaurant nearby, can you recommend one?"

  • “Hi, I need to ask you something! I'm looking for a famous fountain to photograph for my sister. Do you know if it's near here?"

  • “Hello! I have to ask you something. I am preparing an event and looking for the ...-street. Could you perhaps tell me where I can find it?"

  • “Hi, can you help me for a moment? I'm planning a personal casting. Do you have any idea where a lot of people are around here?"

"Whats your opinion...?" - Here you get the opinion of a passer-by or a person you meet somewhere to get into the conversation. This is roughly how you get started:

  • “Hello, may I ask you a question? – …

    ...do you think this city is well suited to building a new business?"

    ... don't you also think that it would make sense to improve transport connections in the area?"

The recommendation in the supermarket - In a shop, if you're standing next to someone who's buying a product similar to yours or looking at the same products, just ask for a product recommendation. Of course, this also works for any other product:

  • "Very short question ... Can you recommend one of them that tastes particularly good?"

  • “Sorry, can I ask you a quick question? Have you tried this before?"

The recommendation in the restaurant - If you are sitting in a restaurant, just ask the person at the next table for a recommendation:

  • "Excuse me, are you here more often and can you recommend something from the menu?"

The "Bet" technique (in twos) - If you are travelling with another person, you can use the "bet" technique to open the conversation:

  • "Excuse me, can I ask you a quick question? My colleague and I have just spoken, and we have speculated about what you do for a living. He says you look like a banker, but I think you are more of a management consultant. Which one of us is right?"

    Answer option 1: "I'm a banker." - Man, too bad, then my colleague was right today!

    Answer option 2: "I'm a management consultant." - Perfect! Then I was just right!"

    Answer option 3: "Neither." - Too bad, then we were both wrong! So what do you do for a living?"

The "Photo" technique (single or in twos) - If you are on holiday or at a place of interest with a lot of people, you can simply use the "photo" technique. At the moment a Bitcoin medal is a great motto for an easy start:

  • “Excuse me, can you please take a picture of me/us? It is important that the coin is in focus, the background is secondary.”

    During or after the shot the question often comes up: What is this? or "What are you doing with it? If not, you start the transition.

See how easy it is to start a conversation?

1b. Direct conversation openings - Opening conversations directly is more difficult and requires a little more practice, as you enter the conversation directly with your business intention. Here the ratings are worse, but many professionals, who are no longer afraid of rejection, favor this kind of address. Because they save time in this way, since they already sort out those who are not interested in the first seconds:

  • “Hi, short question! Do you come from ... (location)? - We are in the process of creating a new division for our business, and I'm still looking for people like you!"

  • “Hello, I just had to talk to you ... I just noticed you so positively ... We are casting new partners for our community and you fit perfectly into the picture. What does someone like you do for a living?”

  • “Hey! Man, you look so familiar to me ... Have you ever worked with us? I could swear that I've seen your face before."

2. The transition - Now we come to the next important step and that is a clean transition. The key to success is to determine something about your counterpart and use that to direct the conversation to your actual subject. This leads to the fact that you can continue the conversation naturally without your counterpart being insecure:

  • “Man, you've explained that to me so well now! I'm sure you do something with people in your job, aren't you?”

  • “You know what? - You have a really great appearance, I could perfectly imagine someone like you in our team."

  • “Do you know what? I might offer you a job. Are you married to your work or are you open for profitable alternatives?”

  • "Say ... I'm setting up a new division for our business here. Someone like you certainly knows a few people who are open to good business, don't you?"

3. The business - This is where it gets really interesting. You have addressed the person and brought the conversation from a state of "Why is he/she talking to me?" through your transition to the state of "I am having a normal conversation".

Now you have to take the next step and arouse interest in your business. You have numerous possibilities for this, especially a personal "elevator pitch" is an absolute success factor. Create a sentence for yourself that introduces your business briefly and crisply and arouses interest within seconds:

  • "You know, we are expanding our team worldwide for our business and are still looking for people who would like to join in the common success.”

  • “We are setting up a new division for a multinational corporation and looking for someone which supports us in leadership and team building. Are you open to use your skills gainfully in another area as well?”

  • Or skip the Quetion with a direct and clear pitch: “You known, we are active in alternative investments such as Bitcoin, Forex and precious metals and help people who have little time or money to live a better life. But this is a longer story. If you now have one hour,…?”

4. The Question - "What exactly is it all about?” This question comes most frequently after a direct contact. And the majority of all contacters then make a fatal mistake: they start to make a short business presentation, give out information and thus usually diminish the interest of the interlocutor.

You should not do that under any circumstances! In the contact discussion it is important to take over the guidance and to produce interest. All further information comes only in the actual business presentation! Correctly it goes in such a way:

  • Interested party: "What exactly is it all about?”

  • You: "You know, this is a longer story! If you now have one hour, I can explain it all to you. Do you have the hour straight?”

  • Interested party: ... (no matter what answer, the person usually has no time and says “NO”.)

  • You: "Let's do it that way: We exchange our data and call each other for the next few days. Then I'll show you in detail what it's all about and how we can perhaps work together. I also have time to answer all your questions. Is that okay for you?"

And already you have the contact almost in your pocket, without having even really talked about your business. Ultimately, it's not crucial that the person says yes to your business, product and everything else, but that you get the data.

5. The number - The primary goal of any direct contact is to generate contact data. If you have established the conversation correctly so far, then the exchange of contact data or business cards is actually only a formality. To optimize the whole thing, you can say things like:

  • "How are you better reachable, on the home phone or mobile?"

  • "Ok, then I simply call you the next days once ... Here is my card, and I write me again your number ... that is the zero ..." (and then wait)

  • Another good method is to hand over the mobile phone to the other person so that he can enter the number: “Oh you know what? Type in your number right away, then it's fast and uncomplicated. Because I like it uncomplicated 😉

In any case, don't ask, "Can I have your phone number?" Because assume that he wants to give it to you anyway, and leave him no choice.

The fact that you give a zero in the second example is one of the routines that work particularly well. Because the human brain loves to complete. And that's how our brain works with regard to the phone number. You set the zero so that your counterpart can take over the completion. You will be surprised how it works!

And always remember that it doesn't make sense if only you give your phone number. Because then you will get very rarely a call, and the contact was in vain.

6. The Goodbye - After you have exchanged your contact details, continue the conversation to get to know the person better and to build trust. Talk about anything but business. This gives the other person the feeling that it's not just about the business or exchanging contact information. If it has to be quick, or after you have continued the conversation, say goodbye with the following sentence, which once again documents the current status and the other person is prepared for what happens next:

  • If you have to leave right now:

    Perfect! Thanks for the short chat. Unfortunately I have to go on. But let's just phone the days and talk more about exactly what I'm doing. I can't promise anything, but I'm in favour of us getting to know each other a little better first and seeing if we fit together well. Until then, all the best and have a nice day."

  • After you had a little exchange:

    Perfect! Thank you for the nice conversation, I feel a certain connection here. Unfortunately I have to go on. But let's just call the days and talk more about exactly what I'm doing. I can't promise you anything, but I'm in favour of us getting to know each other better and seeing if we fit together well in business. Until then, all the best and have a nice day".

As you can see, there is a suitable procedure for each individual situation.

Elevator pitch

The expression comes from earlier when you had the chance to exchange ideas with the boss in the elevator or to present yourself in order to move up the career ladder faster. Nowadays, if someone asks you what you do for a living, you need to get to the point and say the right things at the right time to achieve a goal or gain interest. Let's first look at a few important rules you should be aware of, before we go into more practical examples.

Elevator pitch.PNG

Rules:

  • Develop a list of key messages ➢ Be able to tailor it to your audience

  • Get to the point in a maximum of 30 seconds ➢ Keep it simple, short and concise

  • Use body language and vocal range ➢ Be enthusiastic and not monotonous

  • Be confident! If you do not radiate confidence in yourself or abilities, no one else will ➢ Confidence comes with practice, so train, train and train!

  • Respond to the person sitting opposite you ➢ Natural appearance and e.g. thankful that he has asked

  • Emotions stand before data, facts and figures ➢ Use pictorial and simple language, so that everyone understands it

  • Be natural and stick to the truth ➢ don't invent any professions like Dream Realizer or Lifestyle Organizer

  • It is about them, not you ➢ Don't just talk about I, mine, me, myself, etc. Use formulations like, we, ours, together, etc.

  • Leave out all information about company or products ➢ You are not an advertising poster

  • Do not make a pure sales pitch ➢ Otherwise the counterpart is gone faster than he has arrived

  • Do not list all positive aspects in a bold way ➢ Make clear what he can achieve with it, so that he gains interest

  • Don’t spam your counterpart ➢ Listen to what your counterpart wants at all (supply and demand)

  • Ask questions and call to action ➢ Ease the transition into a conversation by asking a question

  • Avoid bad formulations like: "You served me so nicely, I could need you in my team." Means: Run for my success

  • Better formulation: "Hey I think you're really good, I think you could achieve something big somehow.” Or: “...I think you deserve a chance.” Or: “...I think you would be in really good hands, in a team of good people.”

To make a powerful and attracting elevator pitch, you should include:

  1. How working with you will massively improve their world

  2. Separate you from the Masses in your industry

  3. Give them a massive reason to want to talk with you

  4. Truly hit on what you do, and how they will benefit

If we bring these points together, it looks something like this:

Step 1 (Name): Hello, my name is AB.

Step 2 (Pitch): I am a network marketing entrepreneur and we help people who don't have time or money to have a better life.

Step 3 (Generate interest): In addition, we help people to build up a full-time income on a part-time basis. (No go!: “And you?”)

Step 4 (Call to Action): Is there one or two things in your life that bother you? -> Answer: No not directly, everything ok. (This is how we achieve the desired pick-up of the negative, because purely psychologically, no one wants to admit that he feels bad. This is a great way to initiate step 5, because many people don't like to deny twice in a row).

Step 5 (Reverse Technique): Is there one or two things in your life that could work better? Answer: "Yes, better always works". (Top answer! If someone says: No, everything is great. Then ask: Are you driving your dream car? Dream house? Are you traveling the world?

Step 6: Ah, assuming you could travel the world. Would it be fundamentally wrong to meet and talk about it? Or: Just assuming I had something with which you could travel the world, who would be fundamentally interesting for you? Or: Assuming I knew a way how you could get more money, would that be exciting?

Step 7 (objection anticipation 1): You know XY, most people we work with have told me one thing before, either they had too little time or too little money, and since they've been working with me, that's improved. How about you? Answer: Yes, a little more money wouldn't be wrong. (The other person thinks, hey, wait a minute, if they work with him and either have too little time or money, with me both are not there, so I have to work with him!)

Step 8 (objection first name 2): And do you know what else I have learned XY? He: What? You: Most people, although they are not well, although they have a need, ... although they would like to have another house, although they would like more time, they do not want to be helped at all. Even if they see a chance, they still say no to it. Can you imagine that? Answer: Um no. (Most people logically say no, so you can go on: Me neither, so then ...

Another good example which works very well and where you can find good people is in pubs, bars, restaurants, supermarkets, shopping centers, etc. Because the employees there have great potential, as they are good with people due to their daily work and often have good sales skills too. So if you are in a restaurant and you have a nice waitress and you think that she has potential, then proceed as follows:

  • You: “Say, short question. Do you do the whole thing here full-time or part-time?”

  • She: “Yes Full-time, why?”

  • You: “I have the feeling that you don't fit in here at all.” (short break 2 seconds, stay cool and then:) “Because somehow I have the feeling, you sell yourself under value.” (Thus a small damper for the person but immediately rebuilt ;-) And now you continue:) “Say, are you married here with the shop for lifetimes or would you generally still be open for an improvement?”

  • She: “What do you mean by that?”

  • You: “I am an entrepreneur in this area and am still looking for good people in this and that area. Is that generally interesting

  • You: “I am an entrepreneur in this area and am still looking for good people in this and that area. Is that generally interesting?” (e.g. mention 2-3 area and don’t mention sales!) or: “I don't want to interrupt your work, not that your boss gets angry 😉, so…” (choose Transition and don’t mention business at all)

  • When she says, "Generally, yes.”

  • You: “Then just write down your number, discreetly, and I'll get back to you in the next few days.”

With the help of the formulations mentioned above you can now put together your own personal pitch.

Here are a few additional user tips to get the most out of your pitch:

  1. Practice loudly in front of the mirror

  2. Role-play your pitch with team members, friends and family

  3. Record yourself and optimize it

  4. Go listen to other sounds and note what works or doesn't

  5. Document it on your phone so you're not at a loss for words

  6. Exercise, exercise, exercise, exercise until it becomes natural

If you have a small selection of personalized, ready-made routines in your pocket and continue to train and improve, then nothing can stop you!

⤷ Online Contacts & Social Media

Social media.png

Social media is a powerful and effective tool when used properly. Via the platforms and channels you can get in touch with people worldwide within seconds and thus generate countless new contacts. From its beginnings in the early 2000s until today, the importance of social media has exploded. It has become firmly anchored in our lives and seems to have become indispensable so quickly. In that context, there are a large number of different platforms that can be used to different advantage.

Since there are so many different platforms, we can't go into the details of everyone, but we'll show you how to successfully make new online contacts using a few easy to use techniques.

Keep your profile exciting

No matter which platform you use, a clean and professional appearance, is an essential part of success, because for the first impression there is often no second chance. Therefore you should pay attention to the following points:

  • Use a profile picture of yourself and not of your cat ;-) Your face is important. It shows who you are and that you are real. Apart from that, it promotes trust, which is often missing in social networks. So use a picture of yourself that is friendly, honest, sympathetic and trustworthy.

  • Complete your biography with a clear and concise description of you, your activities, etc. Your biography should tell potential customers what you do and what advantages you have with them. The more keywords you use, the more likely it is that you will be linked to these keywords on some specific social platforms. Use parts of your personal pitch, because here too you have to convince in a few seconds. Use a selection of emojis because they are eye-catching and seem more creative. But don't exaggerate 😉. Depending on the platform, add emotions that trigger an action or a direct call to action, possibly with a link.

  • Depending on the platform, you can also link or follow additional interest groups, books, films, etc. to give an idea of who "you" are - it's an extra chance to make your personality shine.

  • Get your online presence in order. Maybe you've published something inappropriate at some point, or maybe you've just matured since you created your account.

  • Keep your profile up-to-date and optimize your presence at least every three months. To bring more life to your social media profiles, you should update your profiles at least 4 times a year, so that your friends/followers/partners can see your personal development. Make your successful progress and your personal development visible.

Be aware of your actions

Not only your appearance, but also your actions and content contribute an essential part to success. Post more interesting content and avoid inappropriate or political content. Don't be an advertising poster and list any facts about the product/service, but convey emotions so that people understand what added value they get from it. Do not complain about this or that, but be positive. Give constructive feedback and offer added value. "What goes around comes around", so don't attack anyone, don't insult anyone and don't spread lies, just stay professional and grant everyone his success. But the most important thing is that you have fun with it and share your joy and exciting activities with people. This automatically leads to more people wanting to interact with you.

Determine which platforms are right for you

Not every social media platform is suitable for generating new contacts. That's why we focus on the biggest and most popular social media platforms where you can easily expand your network. However, technologies and trends are constantly developing, so stay on the ball and also use smaller trendy platforms to gain new contacts. The following list gives you an small overview of the most popular online networks today:

  • Facebook is the largest social media website in the world, with over two billion people using it every month. That's almost a third of the world's population! There are tens of millions of interest groups where you can join to make new contacts and expand your network.

  • Instagram is a popular photo and video platform that allows you to share a variety of content including photos, videos, stories and live videos. Also here you can use # and keywords to share countless new interesting topics and connect people.

  • WeChat has developed into an all-in-one platform and is very popular in Asia. If you operate in these countries where social media platforms like Facebook are banned, WeChat could be a good alternative.

  • Youtube is a video sharing platform where users watch one billion hours of video every day. This is especially useful if you want to do Attraction Marketing. This means that by sharing interesting content that offers added value, you can work your way up to become an expert and attract many new followers.

  • LinkedIn is one of the most popular professional social networking sites with over 400 million members and is available in over 20 languages. It is used by all kinds of professionals worldwide and serves as an ideal platform to get in touch with different companies, find ideal candidates or simply connect and exchange with people. There are also regional networking sites such as Xing, which is widespread in German-speaking countries.

  • Telegram is an instant messaging network and is available across platforms in more than eight languages. Besides the creation of own channels, the global search function offers the possibility to connect with people and interest groups.

After you have created and optimized your online appearance, we now come to practice. There are basically two different ways you can generate new leads.

The conventional way (outbound)

Basically, this method does not differ significantly from direct contact, only that most of it takes place online.

The big advantage is that in the same time you can attract many more people than it will ever be possible in direct contact. Another advantage is that you can search for appropriate interest groups, with which you already have your predefined target customers.

- The easiest and fastest way is to contact your friends list, because you often know them well and there is already a certain amount of trust.

- Otherwise, depending on the platform, search for interest groups and join them. Within this group there is often a member list available. Go through the list, contact these people and add them to your friends list during a match.

- Search for keywords or #topics by platform. Often you will meet exciting posts from interesting people. Give them a like, comment positively, add them to your friends list and contact them.

On some platforms, you must first send a contact request to get in touch with the person. This could look like the following:

  • Hello XX, I've read your great article and would love to have a chat with you. Seems you are active in online marketing as well? Hopefully here you soon ;-) XY

  • Hi XX, I read your great comment and saw that you are also active in online income. Would love to have an exchange with you. Greetings and see you soon, XY

First of all it is about feeling, building trust and recognizing who the counterpart is in order to be able to react better to the situation later on. It is important that you do not come immediately with your business, because that often frightens off, but it is first about the general exchange.

However, there is also this possibility to get straight to the point. For example, if you want to tackle a lot of contacts, you can pre-select them by using an optimized template for example:

Hi XX,

I noticed your picture in a group. Your profile shows that you are very committed to what you do.

I'm in a hurry and have to leave right away, but I wanted to contact you quickly because I like the way you present yourself.

Say, do you want to do what you do now until the end of your career? Have you ever wondered if there isn't a better way to earn your money and shape your life? Are you open to a new (or additional) successful business that you can combine perfectly with your current job?

How can you achieve the lifestyle you want when you look at your current situation?

The saddest thing these days is that there are so many people who still have dreams, but if you give them a chance, many turn their heads and put it back into their everyday lives... it really hurts me from the heart...!

All the more I would like to express my thanks. Thanks for this wonderful opportunity that was shared to me and thanks that I can also pass on this wonderful and self-determined future - because it is an irrefutable fact that we have found a way to live a better life.

  • If I sent you a video, would you look at it to find out what it is about?

  • If I gave you a link to a website with a short introductory video, would you look at it to find out what it's about?

Here is the link/video: _______ What do you think, until when did you watch the complete presentation/video?

Let me know in time, I have to go now. Best regards

XY

PS: Also about a friendship inquiry -/accept I would be very happy.

Expand or shorten this template according to your taste.

The magnet principle: Attract instead of sell (inbound)

The magnet principle is used in attraction marketing. This is also known as content marketing. The idea behind it is that by creating exciting texts, pictures or videos, you attract the attention of interested parties and build up trust in you and your activity. Thus you become more and more known and become an expert. A suction effect is created and you attract new customers like a magnet. The following procedure will help:

  • Define your target group with whom you would like to work.

  • Create an interest group, fan page or Youtube channel, etc. on the desired platforms.

  • Always create content that addresses the problems of your target group and, if necessary, solves them. This is not about a product description, but about conveying emotions, which can contribute to a decision. (e.g. quotes with your own interpretation, motivation speech, etc.)

  • Use visually appealing images, videos, gifs and other multimedia content to leave a good and modern impression.

  • Use more visual and multimedia content that can be shared. The probability that people will share long texts with a simple image is decreasing, because nowadays it has to be fast and trendy.

  • Maintain your posts with titles that match the content. Content that doesn't live up to the title's promise, or just offers a simple sales pitch, alienates the followers and they'll be gone faster than they came.

  • Mark your content with hashtags. Words or phrases preceded by the # symbol serve as a means of grouping messages. Hashtags are good for highlighting your content in the crowd. Use descriptive hashtags to get people interested.

  • The gift principle: First give, then take. If you first give something to your counterpart, then you will come into contact much more easily. If you don't have any ideas of your own, you can also take small parts from our ALINEMA page to give the interested parties a little goodie. Important reminder: Don't publish the whole page and don't puplish the password!

Once someone wants to connect with you, you can thank them for their request and initiate the dialogue directly.

After you have completed the first step "Leads generation", you now have the necessary knowledge and the right tools at hand to generate countless leads for your future. Now we come to the next step "Dialogue".


Dialogue

The right greeting, a good first impression, a personal approach and a good conversation are essential steps to success. If you conquer the heart of the potential partner, your success rate increases by 100%. In addition, a good relationship, sympathy and a good feeling of trust form the foundation that should guarantee a long-term, sustainable basis.

Let's take a look at the different types of people according to the DISC model, because this model shows you how you can deal better with the prospective person, but also how you can deal better with yourself. Because when you are in a conversation, it is very important that you adapt quickly to the language of your counterpart. There are different models that represent up to 16 different personality types. We reduce it to the four most important ones because the practice requires a simple and effective solution:

DISC personality profile.PNG

Dominant

  • Priorities: getting immediate results, taking action, challenging self and others

  • Motivated by: power and authority, competition, winning, success

  • Fears: loss of control, being taken advantage of, vulnerability

  • You will notice: self-confidence, directness, forcefulness, risk-taking

  • Limitations: lack of concern for others, impatience, insensitivity

When speaking or working with a dominant person try to:

  • Make communication brief and to the point

  • Respect their need for autonomy

  • Be clear about rules and expectations

  • Let them initiate

  • Show your competence and independence

  • Stick to the topic

  • Eliminate time wasters

When speaking or working with a dominant person be prepared for:

  • Blunt and demanding approach

  • Lack of empathy

  • Lack of sensitivity

  • Little social interaction

 

Influential

  • Priorities: expressing enthusiasm, taking action, encouraging collaboration

  • Motivated by: social recognition, group activities, friendly relationships

  • Fears: social rejection, disapproval, loss of influence, being ignored

  • You will notice: charm, enthusiasm, sociability, optimism, talkativeness

  • Limitations: impulsiveness, disorganization, lack of follow-through

When speaking or working with an influential person try to:

  • Approach them informally

  • Be relaxed and sociable

  • Let them verbalize thoughts and feelings

  • Keep the conversation light

  • Provide written details

  • Give public recognition for individual accomplishments

  • Use humor

When speaking or working with an influential person be prepared for:

  • Attempts to persuade/influence others

  • Need for the “limelight”

  • Over-estimating self and others

  • Emotional responses

Compliant

  • Priorities: ensuring accuracy, maintaining stability, challenging assumptions

  • Motivated by: opportunities to use expertise or gain knowledge, attention to quality

  • Fears: criticism, slipshod methods, being wrong

  • You will notice: precision, analysis, skepticism, reserve, quiet

  • Limitations: overly critical, tendency to overanalyze, isolates self

When speaking or working with a compliant person try to:

  • Be logical and systematic

  • Value high standards

  • Be precise and focused

  • Provide background information & facts

  • Be tactful and emotionally reserved

  • Show dependability

  • Give time to prepare

When speaking or working with a compliant person be prepared for:

  • Questions

  • Resistance to vague or general information

  • Desire to double check

  • Little need to affiliate with other people

Steady

  • Priorities: giving support, maintaining stability, enjoying collaboration

  • Motivated by: stable environments, sincere appreciation, cooperation, to help

  • Fears: loss of stability, change, loss of harmony, offending others

  • You will notice: patience, team player, calm approach, good listener, humility

  • Limitations: overly accommodating, tendency to avoid change, indecisiveness

When speaking or working with a steady person try to:

  • Be warm and supportive

  • Give clear expectations and deadlines

  • Allow precedent to be a guide

  • Provide a consistent and secure environment

  • Let them know how things will be done

  • Use sincere appreciation

  • Show their importance to organizational good

When speaking or working with a steady person be prepared for:

  • Friendly & warm approach

  • Slower to change

  • Difficulty prioritizing

  • Difficulty with deadlines

Extend your feelers and analyze effectively how people "tick". You will also be more empathetic and be able to recognize the feelings of others more accurately. Because who reads and speaks the language of others well will advance successfully in life.

After the lead generation it is important to stay tuned so that you stay in the head of the prospective customer. That means it is optimal to always stay within the range of 72 hours. However, it does not depend on one day more or less. No matter which way (email, phone, direct, etc.) you contact your prospective customer, the following points should always be included:

  1. Greeting and expressing joy

  2. Show interest in person, profession, business

  3. Own presentation with personal Elevator Pitch

  4. Offering help and targeting possible cooperations

  5. Arrange next appointment

  6. Thank you and farewell

On a cold contact, it could look something like this:

  1. I am delighted that you have accepted me into your exquisite network.

  2. I have seen that you are also active in the field of online marketing. Where are your main focuses at the moment?

  3. So that you know exactly what I'm doing, here's a little idea of myself: ... (Now your pitch must follow, in 2 - 3 clear sentences. It is important not to create the feeling of selling, but to indirectly generate interest. It is best to tell a story about another person, in which the other person recognizes himself in the best case!) The beautiful thing is that thanks to this activity, the most incredible life stories always arise. For example, just recently, when a partner who had repeatedly tried different things over the years was about to give up. He had unfortunately invested in the wrong projects and also had no good tools at hand to become successful long-term growth. And since he joined our community, his world and thus his success has turned 180°.

  4. If I can help you in any way, please let me know. And if you have any ideas for joint projects or business, please don't hesitate to write me or call me!

  5. I look forward to reading or hearing from you at any time. Until then all the best and most of all good business and health!

You can also replace point 3&4 with : I would be very much looking forward to an exchange with you. Do you have Skype, Zoom or how can you best be reached?

It could look like this on a warm contact that you haven't heard for a long time.

  • Hey XX .......,

  • long, long time ago it has been...! We had no contact for quite some time, which I think is a pity.

  • I just wanted to take that as a reason to say hello again :-)

  • How are you? How is your life? What are you doing at the moment?

  • I look forward to hearing from you.

  • Love and greetings,

With warm contacts, you often already know the person in advance and so you have a big advantage. You can use the assigned criteria from the contact list as a supplement after the pitch.

After an optimal start of a conversation you can also ask your counterpart the following after the elevator pitch:

  • "If I sent you a video about this, would you watch it in the next few days? Because your opinion is important to me!" (The other person feels honored and is more willing to watch it and give you feedback. This is also a good method, because you go step by step and don't overrun the other person with a sales pitch, but push a small piece of sweets over and over again).

If the Dialogue has gone optimally, you are sympathetic to the other person. He builds trust and is willing to give you more information that you need for the following step Qualification.

 

Qualification

There is only one person who knows exactly what the customer wants, and that is the customer himself. That's why it's so important to understand the customer's motives in order to be able to deal with them better. The following rules will help you to better determine the needs of your counterpart.

Qualification.PNG
  • Get permission to ask questions

  • Ask open questions = W questions

  • Ask only one question at a time

  • Wait for answer

  • Ask for unclear answers

  • Listen carefully

  • Paraphrase (reflect the customer's values in your words)

  • keep eye contact

  • No why formulations = justification

  • Standardize the questionnaire (prepare the questions in advance and learn them by heart)

  • 20% you speak (ask questions) and 80% the customer speaks

  • No need = No offer

Besides these rules, the correct questioning is the most important tool in the needs analysis. In simple words, the better your questions are, the better your answers will be. Which in turn brings more successful results. The following question techniques with a mix of open, alternative, feedback, tactical and closed questions will help you to better unterdast the clients needs:

  • What is important to you?

  • Yes, I see, what exactly is important to you?

  • Is there anything else that is important to you?

  • Mrs. XX, what do you mean by .... and what is particularly important to you?

  • If I have understood you correctly, you mean that .... ?

  • So you think that .... ?

  • What experience have you had so far?

  • How long have you been thinking about ... after?

  • When would you like to realize that?

  • How important is .... to you? ?

  • What do you say about the possibility .... ?

  • What is your current situation in this area?

  • What are your plans for the future in this area?

  • What is particularly important to you in our cooperation?

  • Many of our customers say that they use our service for reasons XY, are these also reasons that are important to them?

  • What must have improved for you afterwards through the use of our service?

  • If your situation were ideal in every respect, how would it differ from today?

  • On a scale of 1-10, one very bad, 10 super good, How would you rate your situation right now?

  • Assuming we meet your criteria, would they start immediately?

Summary:

  • Mrs/Mr XX, did I understand you correctly, it all comes down to you ...., you also attach importance to ...., is that correct? What is the most important point for you?

  • Mrs/Mr XX, if I can show you right away how the service offers that, will we become partners?

  • Assuming that we could fulfil your most important points, would you start right away?

Whatever questions you ask - open questions, closed questions, alternative questions or tactical questions - it is important to give the other person time to formulate an answer after the question. Because nothing is more annoying than being asked a question and nobody wants to hear the answer.

So ask and then keep silent and listen carefully to what your customer answers. If there is a secret recipe for success in sales, then this is it.


Solution

Need and Offer.PNG

After a successful dialogue and qualification, you now know the wishes and needs of your prospective customer and can therefore better offer the right product/service. In this phase it is important to present the benefits and advantages of the solution, so that it arouses the interest of the customer and he himself comes to the conclusion that it is a good solution.

As already mentioned, since you know the customer's buying motives more precisely, you can now better respond to their needs. You can now offer a tailor-made solution through the:

  • recognition and consideration of customer needs

  • targeted reasoning

  • demonstration of advantages

It is important that you show what it is and explain what it is about! In addition, references from similar products/services, projects or other customers help to convince the prospective customer.

Use a visual language that accompanies the customer into the future and shows what benefits he has. Because most people buy out of emotion or when they see a benefit in it. The formulation could look something like this:

  • “Imagine .... that means for you ....”

  • “Assuming that ....”

  • “That's how it will be when you ....“

It is important to convert the characteristics of a product/service into benefits. Like a television, for example:

  • Smart TV ➡ Internet access, so you can directly stream movies

  • HDMI ➡ Only one cable necessary, so no cable mess anymore

  • 4k ➡ Sharp pictures, even if you sit closer to it

  • Remote control with voice control ➡ Change channel very comfortable and much faster

The aim is to arouse the customer's interest in the solution so that you receive clear purchase signals in the subsequent closing phase and can then ask questions that lead to a positive purchase decision.

Usually, the customer expresses possible objections in this phase. He shows you where fears and reservations lie and you have the chance to deal with them.

Objection Handling

You have listened carefully to the needs analysis and then presented it in a benefit-oriented way, but despite this you are often confronted with customer objections. Thanks to this objections, you can deal specifically with the customer's problem and its a great help in argumentation. Objections clarify that

Objection Handling.PNG
  • the customer argues with your statements

  • open questions and purchase resistances are present

  • the conceptions of the customer could not be covered by you

  • the customer takes in any case the time to discuss the product/service

First of all, you should be aware that objections are great, because every objection indicates a buy signal. Hardly anyone invents any objections for a product/service without being interested. Actually the customer likes the solution, but there are still a few things that are unclear or not yet so clear yet. However, the prospective customer takes your offer seriously and deals with it. Therefore you should pay special attention to the following:

  • Listen attentively and concentrated so that you really understand the objection correctly.

  • The aim is not to interrupt the customer under any circumstances and to always remain correct and objective.

  • Avoid appearing to be a know-it-all! Selling is not a "who is really right now - competition" but a process that should end with the customer buying from you.

In order to deal with it better, it is essential for you to find out what kind of objection it is. The same sentence can be not only an objection, but also a pretext. It is your task to find out what is going on in every situation.

A pretext is a protection statement of the customer and is always used when he does not want to tell you the direct truth. A customer says, for example: "It's too expensive", but in reality thinks: "The subject has no priority for me, I don't want to deal with it in detail". If you now get into the price argumentation, you can argue endlessly, but you won't get any further. Not because your price argumentation is bad, but because price is not the true objection, but a pretext.

You can argue and clear out objections, but you cannot clear out pretexts because you don't know the real reason for the resistance. Anyone who responds objectively to pretexts in a sales conversation will be rewarded with further pretexts ;-). And you can be absolutely sure that your customer will always come up with a new excuse.

The crux of the matter is that any pretext might as well be an objection. So it could be that the expensive price is really the real reason for the objection, but how do you find out First of all, you can easily identify pretexts when they are repeated or there is always another pretext following. So that you don't lose endless time and argue tiredly, you have to act instead of react.

Isolation Technique

The isolation technique helps you to expose and remove pretexts:

  • “Is there anything else besides the ...(pretext)... that makes you hesitate to profit from ...?”

  • “Is there anything else that prevents you from making a purchase?”

  • “Is there another aspect besides the ...(pretext)... that prevents you from ordering now?”

  • “Assuming that with the ...(pretext)... you could solve it, would you accept the offer?”

This will narrow down the field of argument before your sales argumentation. Because if your customer should tell you another point now, it is more likely to be the true objection. If you prepare yourself for possible objections, nothing will upset you and you will be perceived as a competent person. Here we present you with a list of the most common objections and show you the appropriate techniques how to deal with them in order to successfully initiate the closing step:

  • It's too expensive.

  • No time

  • No money

  • I need to reconsider.

  • I need to talk to my partner about this.

  • I'd like to sleep on it one more night.

  • You're just trying to sell me something.

With the help of the following techniques, you can individually respond to the most frequently mentioned objections.

Report Technique

From a sales psychology point of view, pressure always creates counterpressure, so avoid counterpositions at all costs. That's why you first take up the objection with the reoort technique. That could sound like this:

  • Customer: "What is so expensive? You need so much time for this little adjustment? And 120 Euro an hour?

  • You: "Thank you for addressing this so directly, because nobody likes to pay too much for a product! I can well understand why they are wondering about the amount of work involved in this project, because after all, the user only sees the finished solution and not the programming effort behind it."

Boomerang Technique

With the boomerang technique you simply turn the argumentation around and say:

  • You: "Especially because a fair price-performance ratio is so important to you, you should give us the order. Especially when it comes to programming, nothing is more expensive than a cheap solution. That's why it's important to program cleanly. And you have exactly this security with us. How important is the quality aspect to you when awarding the contract?”

Worst Case Technique

In the worst case scenario, what could happen if...? After the "if" always say the opposite of the objection! For example:

  • Objection: "Too complicated."

  • You: "What could happen in the worst case, if you realize at the end that it is to be understood nevertheless completely?

  • Objection: "Too expensive".

  • You: "What could happen in the worst case if you realize at the end that it is worth the money after all?

Example with all 3 techniques building on each other:

  • Objection: "I have no time". - "Is there any reason other than that you say, "I don't have time", nor any other reason that keeps you from getting in here?

  • Objection: Yes, the product is too expensive! - Then it is particularly important to you that you get a high quality product and a strong partner at your side for your money, right?

If your contact is still not one hundred percent there, then you can still add with the Worst Case technique:

  • In the worst case scenario, what could happen if you find that it's a great product and really worth its money?

For example, if you have a second or third conversation, it's important to use different techniques, not that the other person says, "Hey, you told me that last time."

Key Technique

  • Contact: "Not interested!"

  • You: "Good that you say it right away. Apart from the fact that you have little interest at the moment, (redirection) so you are certainly always interested in new current opportunities on the subject of wealth growth and additional sources of income? Because this is always a central topic, isn't it?”

Use the three magic words that combine double benefits: at the same time, besides, in addition.

Good Twin Technique

"So then it's especially important to you that.... ? Right?" For example:

  • Objection: "Too expensive!" - You: “Then it is particularly important to you that you get a good quality for your money and in the end find out that you need much less than normal? Right?"

  • Objection: “No interest!” - You: “Then it is particularly important to you that it will be worth it in any case, if you come, and I inspire you from the first moment on, so that you can say at the end: That was the right decision! Right?“

  • Objection: "This is a Ponzi scheme." - You: "Then it is particularly important to you that this is not a Ponzi scheme and that you can sign with a clear conscience. Right?”

  • Objection: “This is a cult.” - You: “So then it's especially important to you that it's not a cult and that you can enter it with a clear conscience, right?”

"What do you want to do without" Technique

You don't even respond directly to the objection, but you bribe your solution a little and thus reduce the total expenses for the customer. Usually the customer wants the 100% service package but he just wants to pay for 80%. And you pull this tooth very cleverly. That could sound like it:

  • You: "I can well understand why you are afraid that the solution will not fit your budget, because after all you have to calculate too. Apart from the price, is there anything else that makes you hesitate? No - well, then let's just have a look at what you would like to do without the solution..."

Experience shows that the customer of course doesn't want to do without anything, but the strategy makes it clear to him that you don't just drop the price.

Objection: "I want to reconsider."

This objection is usually raised very late in the sales pitch. This means that you have already put a lot of time, know-how and energy into the sales talk, and now it threatens to fail. Therefore it is important to perform the objection handling in the sales talk professionally, because in principle your sales chances sink, if you leave the customer alone with the consideration.

The 4 causes of hesitation in sales talks. First you have to find out the cause, because you have to use different techniques depending on the cause. So what are the causes?

  1. Technical ambiguity

  2. Overtaxed by too much information

  3. Customer's decision anxiety

  4. The objection is in reality a pretext to protect you

You can find out why your contact is hesitating with the help of the rebound technique and the presumption technique.

With the rebound technique you now jump back into the analysis phase. This is how you try to find out what keeps your contact from making a decision. The speech pattern looks like this:

  • “The fact that you are still hesitant to say ´Yes´shows me that we haven't talked about everything yet. What is it that makes you think?”

  • “Surely you have a good reason why you can't say ´Yes´ yet. What makes you hesitate?”

  • “Mr. XY, I hear that there are still questions unanswered. Which questions are still open?”

The customer's answer now shows you where the decision problem is. So you get a starting point to argue further.

With the presumption technique you express clear assumptions as to why the customer may hesitate:

  • “Mr. XY, apparently I have given you too much information about different investment opportunities. Is that what you want to think about again?”

  • “Does it make you hesitate because you didn't really want to invest that much?”

  • “If I understand you correctly - Mrs. XY - you basically want an opportunity to generate additional income, but you are still unsure whether you can manage it, right?”

This sales technique is well suited if you have already perceived a few signals from the customer in a certain direction during the sales talk. If you are wrong, the customer will correct you: "No, it's not the amount of the investment. But with such possibilities, I always want to sleep on it for another night."

1. If there is a technical ambiguity, proceed as follows:

  • Customers: "I want to reconsider."

  • You: "I can well understand why you should now say that I want to reconsider, after all you want to do everything right when you make such a decision. At the same time, it tells me that we haven't talked about everything yet. What is it that makes you think?"

  • Customers: "I'm not sure if it's something for me, because I .... .“

  • You: "Ah, I see. You want to be sure that the .... is worth it for you, right?"

  • Customers: "Yes, exactly. That's what it's all about, isn't it?"

  • You: "Absolutely. If we calculate this on the basis of your personal .... once quite concretely from today's point of view and we determine it is a good business in the end, with which contribution would you like to start then?”

  • Customers: "Then I would already like to invest the amount of ....".

  • You: "Great, let's have a look."

2. Overtaxed by too much information

First of all, it is important to follow the motto: as much information as necessary and as little information as possible. That's a fine line, so try to show the benefits rather than going too deeply into details somewhere. Because the more you go into detail, the more complex it becomes and the more difficult a purchase decision becomes. Therefore, you should reduce the complexity to the minimum necessary to make it easier for the customer to decide. Here are a few examples:

  • Customer: “I want to reconsider.”

  • You: “Mrs. XY, I hear that there are still questions unanswered. Which questions are still open?”

  • Customer: “Actually, I don't have any concrete questions. But that's a lot of information that I have to digest first.”

  • You: “That speaks for you, that you don't want to make an ill-considered decision. After all, you can only spend a marketing budget once, right?” (reporting technology)

  • Customer: “Yes, exactly.”

  • You: “Especially because you want to make a good decision, it is important that you are guided by your priorities.” (Boomerang technique) “Let us look again together at your requirements.” (take up purchase criteria) “You said at the beginning of our conversation that it is particularly important for you to get the younger audience back into your restaurant as a target group, right?”

  • Customer: “Yes, that's true.”

  • You: “Just assuming you were doing a test run with an advertisement in our app, and it would turn out that you could really bring your target group into your restaurant, it would have been a huge mistake to have gone this new way.” (Acceptance technique)

  • Customer: “No, then of course not.”

  • You: “So what's wrong with just testing it once?” (Joker question)

  • Customer: “Yes, okay.”

or:

  • Customer: "I want to reconsider."

  • You: "Mr. XY, apparently I gave you too much information about different investment levels. Is that what you want to think about again?"

  • Customer: "Well, that too. But I wonder if that really pays off for me."

  • You: "You want to make sure that you don't throw money out the window, but invest it sensibly in acquiring new customers, have I understood that correctly?” (reporting technique)

  • Customer: "Yes, exactly."

  • You: "Essentially there are only three questions you have to answer:

  • Do you notice that you can no longer completely reach the young target group in particular with your previous marketing measures?

  • Are you basically ready to take advantage of new trends?

  • Then the only question is: When do you want to address your young target group in a targeted way?”

  • Customer: "Well, we could give it a try."

or:

  • Customer: "I want to reconsider."

  • You: "Surely you have a good reason for not being able to say ´Yes´yet. What makes you hesitate?"

  • Customer: "I wonder if this is really worth it for me. After all, you can't spend money on everything."

  • You: "Thank you for saying that so openly." (rapport technique) "At the same time it's always a good feeling to be able to conclude important things once and for all and not have to ponder them all the time, right?". (suggestion technique)

  • Customer: "Yes, that's right."

  • You: "Therefore my question: What is an acceptable proof for you, so that you can convince yourself that with our APP you can specifically address and win over your younger target group?”

  • Customer: "Well, I'd probably have to do a test run."

  • You: "OK, when do you want to start the test?"

3. Decision-making anxiety

If decision anxiety is the cause, then the recipe for success is persistence. It is the customer's job to make a decision, but it is the seller's job to lead him to make a decision. Lead the contact according to this principle to make a decision, even if there are many people out there who always leave everything open and are not very decisive. The following formulations will help you:

  • Customer: "I want to reconsider."

  • You: "Surely you have a good reason why you can't say ´Yes´ yet. What makes you hesitate?"

  • Customer: "Actually, we've discussed everything, but I have to let it all go down again."

  • You: "Mrs. XY, I think it has become clear that you have to change something, otherwise everything remains as it is. If you just think about it, nothing happens. That would actually only make sense if the facts actually changed dramatically. Hence my question: "What will be different tomorrow than today?

or:

  • Customer: "I want to reconsider."

  • You: "Mr. Customer, apparently I gave you too much information about different investment levels. Is that what you want to think about again?"

  • Customer: "No, everything fits. But I have to let it all go down again."

  • You: "Yes, maybe you're right, but of course time plays against you. With every salary run you miss by waiting unnecessarily, you lose irretrievable parts of your promotion. Therefore my suggestion: We'll finish everything so far, but I won't pass the contract on to your payroll department yet. You think again at your leisure and if I have not heard from you by Wednesday, I will activate your application. That is fair. How much do you want to start with?"

  • Customer: "O.K., then we start with 1500,- Euro."

or:

With the Feel-Felt-Found technique you use the classic Story-Telling method for handling objections and combine it with a status quo question.

  • You: "I know exactly what you mean. I always feel the same way about decisions I have to make. Somehow it's never the right time to make a decision, and you just delay. That's why I discovered a simple rule for myself: as soon as I have all the relevant information, I make a decision. Then the matter is out of my mind and off the table, and I have a good feeling. How would you decide if you just made a decision now?" (Status quo question)

4. The objection is in reality a pretext to protect you

Good salespeople develop a so-called sympathy field during a sales talk. Of course, it is difficult for the customer to give the salesperson a rejection. That's why customers sometimes say "I want to think about it" and actually mean: NO. Or your customer doesn't get a fixed recall date, but chooses unreasonably long periods of time to consider. Or your customer insists that you don't need to get in touch with him, but that he instead gets in touch with you. With the self-barring technique you take away your customer's fear of disappointing you with his answer and make it easier for him to say NO. It can sound like that:

  • You: "Well, Mr. XY, I have the impression that you're just saying this now to spare me. Perhaps in order not to say directly that this is out of the question for you, am I right?"

  • You: "Mrs. XY, I think it's good that you don't want to make rash decisions, but somehow I have the feeling that out of politeness you don't want to say "No" directly. That's why you like to be very direct to me: If you're really not interested, then just say so? freely. Is that so?”

  • You: "Please don't be angry with me, but I somehow have the feeling that you have actually already made a decision, but don't want to offend me now either. Is that true?"

  • You: "You may speak to me quite frankly. If that's really nothing to you, please tell me now. It's always good to talk openly with each other and - you won't harm me. Where do you tend?"

The worst thing that can happen to you is not the “No” of your customer, but with a bad feeling in your stomach and a portion of hope in your backpack to get out of the conversation.

In any case, it is important that you are aware that a "No" is something positive, because from our experience:

  • It is impossible to be successful in selling without hearing the word "No".

  • With each No you are a piece of experience richer.

  • No is directly related to success.

  • The word no will make you rich.

  • No = One more input necessary

  • There is no sale without objections

Regardless of the "nos" you pick up, it is important to keep practicing the different techniques, to improve until your no quota is reduced to the minimum.

Closing

Closing.PNG

In order to introduce an optimal transition into the closing phase, you can, for example, ask a opinion question. So you don't surprise your contact with a closing question, but get an opinion before the decision. The following questions will help you to do this:

  • “How do you like that?”

  • “How does that feel to you?”

  • “How do you see it?”

  • “How does that sound to your ears?”

  • “What do you think of this offer?”

  • “What do you think?”

  • “What imagination does this create for you?”

If there is another objection, then go back to the objection handling. If not, continue with the final questions:

  • “Then it's right for you, when do you want it?”

  • “Fabulous, it fits, when would you like it?”

  • “Then we have found the right thing for you, where should we deliver it?”

  • “Then it fits, which version would you like?”

  • “In this case it is ideal for you, what amount would you like to start with?”

Small tip: Words generate energy! So use fascinating words like: Brilliant! Great! Fantastic!

Let us now move on to the final questions. Closed and suggestive questions will help you as follows:

Closed questions:

  • “Is that a fair proposal?”

  • “Do you agree with me?”

  • “Agreed?”

  • “Is that a good thing?”

  • “Would you like to have this advantage?”

  • “Shall we do it that way?”

  • “Are you basically interested?”

Suggestive questions:

  • “What do you think of this excellent solution?

  • “That's a great thing!

  • “And, how do you like this ingenious concept?

  • “Are you curious what it will bring you?

  • “Where do you see your special advantages?

An offer presentation including a final question could look something like this:

  • Just assuming you would decide today, in the future it will look like you will gain more time through passive income, which you can then use for your hobbies or family. What do you think?

  • If you decide to join us, then you will have another source of income in the future that will give you weekly/monthly financial income without you having to work for it. What do you think?

  • Imagine that in the future you would have the certainty that if something should happen to you at work, e.g. job loss in old age, that you know you have other financial resources that will help you to shape or continue your life as you know or wish. How does that sound to you?

  • Dear XY, it will be the case that you will receive more interest in the future through our solution than if you leave the money in the bank. With this interest, which you will get through our solution, you will be able to take a week off, where possible with your partner. How do you like this idea?

& Follow Up

Follow up.PNG

It is usually the case that at the first meeting you do not get the potential customer to register immediately. Therefore, a proper follow-up is very important. A large contact list and the best presentation will only help if you continue with the customer. I.e. you have to keep the relationship and the conversation going, because only then you can help your prospect to make a decision. The next 4 method will help you with the follow-up:

1. Do what you say

At the end of a meeting, regardless of a prospective customer meeting or sponsorship appointment, you should have set a specific time and date to get back in touch, whether by phone or other meeting. So if you said you'd call at any particular time, then call. If you said you'd meet him somewhere, meet him at this place. If you said you would make a three-call with another leader, make sure you made it at that time.

This shows professionalism and creates trust, because you seem reliable. So if you say that you will do something, then do it. Not only your potential customers, but also your partners, will respect you more when you do it.

2. Repetitive exposure

It is important to stay in the customer's head, otherwise you run the risk of being forgotten. So keep in touch, arrange appointments by appointment, make yourself visible. Thus you remain in the customer's memory and he will come to a decision sooner. Just keep the process going by setting up the next follow-up exposure, then the next and the next, until the potential customer comes to a decision.

It is important that you don't put pressure on the product, but stay correct and friendly, otherwise it could be counterproductive. Remember, your job is to educate your prospects about your opportunity, showing the benefits and help them come to a decision.

3. Trust and good relationship takes time

In fact, it can take an average of 3 to 5 meetings for the average interested party to join. So, follow-up is not just something you will do once with each potential customer, but an important part of building relationships. Be patient if you meet with your potential customer several times to talk about your opportunity. Every person is different, and so they come to decisions at different speeds. Don't get discouraged when one prospect takes longer to understand your opportunity than another.

Maintain contact and continue to talk about your opportunities and their benefits. Talk about why you decided to join. Tell stories of lives that have changed. Answer their questions about compensation plans, the company, the product and everything else. Address their objections and concerns. But most importantly, promote the relationship with them. Don't just treat your potential customers as someone who can join your business. Treat them like a friend. Ask them about their family and their lives. Get to know them. Be their friend and they will respect you and listen more to your chance.

4. Observe time interval of exposures

While it takes time for your prospective customer to make a decision, too much time between exposures can actually do more harm than good. If a month passes between exposures, your potential customer probably hasn't thought about your chance. And you may even have forgotten a lot of what you were talking about. So you can start all over again.

So, set the intervals close together. You have a meeting, a three-way call and show them a video every week or two. Use any combination of tools that we or the company uses. This keeps you in the mind of your contact and increases the likelihood that he really thinks about it.

Learn ⇨ Apply ⇨ Reflect ⇨ Improve

Learn - apply - reflect - improve.PNG

After you have applied the script step by step until closing, you now have either a "no", a next appointment or a successful closing. Regardless, it is important to reflect, to learn from the mistakes and to make it better next time thanks to the experience gained. The following checklist will help you to go into more detail during the postprocessing, in order to find out more easily where you still have room for improvement:

  • Have I adapted the dialogue individually to the type of person? (DISC colour model)

  • Have I really understood the customer's motives?

  • Have I covered all of the customer's needs with the corresponding benefit demonstration?

  • Did I deal with the objections and clear them up?

  • Did I use the closing question correctly?

  • Did I choose the right time to close?

  • Does it help to follow up?

  • What did I do after the first "No"?

  • What did I do after the second "No"?

  • What were some of my most difficult moments and why?

  • What were some of my strongest learning moments and why?

  • What is the most important thing I learned personally?

  • What would I do differently if I tackled the same problem again?

  • What would I generally do differently next time?

The power of quota

It is incredibly important that you become aware of the power of quota! Because if you are aware of it, then a switch in your head will flip and you will look at a "no" in other eyes. The following graph and calculation example will help you to better understand this:

The power of quota.PNG

Quota calculation example (beginner 10/4/2/1 with a passive partner):

  • 1 partner with 1000 € volume = 50 € monthly passive income

That means

  • Each person contacted brings 100 € volume and 5 € monthly income.

  • Each prospective customer brings 250 € volume and 12.5 € monthly income

  • Each date made brings 500 € volume and 25 € monthly income

The more you train, the better your odds will be! And the more active partners you have, the higher the passive income.

Quota calculation example (Advanced 10/5/3/2 with an active partner):

  • 1 partner with 5000 € volume = 350 € monthly passive income

That means

  • Each person contacted brings 500 € volume and 35 € monthly income.

  • Each prospective customer brings 1000 € volume and 70 € monthly income

  • Each date made brings 1660 € volume and 115 € monthly income

But that also means: Each "No" brings you at least 5, 10, 20, 40, 80…€ monthly passive income!

“So what are you waiting for? It's time to pick up some "nos"! 💪😉🚀

Sponsoring & Mentoring

Duplication

Geheimformel der Duplikation hier einfügen.

Damit alles zusammen ist im Network Marketing!

Pro (verfeinerung, Leadeship (unteschied Leader und Boss), Tages, action plan etc. (sobald 1 Partner, Supportgruppe erstellen, einführen und durch begleiten.

Anwenden, üben, aus Fehlern lernen, sich verbessern (Kayzen). (Mindset Modul: Discipline uncomom discipline,-> uncomon results, pain of regret of pain of discipline?Disziplin 30 Tages Challenge) (Pro haben einen Tagesplan, Action Plan Themen oder Person bezogen, sind entsprechend organisiert?

Sobald du einen Partner gewinnst, weiter zum Pro Module. Skills aneignen und umsetzen. zum Leader werden, Momentum

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Open questions

If you want to know what your counterpart thinks, what demands he or she makes on a product or what is particularly important, you have to ask open question. You thus give your interlocutor the opportunity to "open up".

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There is only one person who knows exactly what the customer wants and that is the customer himself. That's why it's so important to ask the right questions and listen carefully.

If you then give the customer time to answer your questions, you will know exactly what they want.

Summarize what you have heard and make sure that you have understood the customer correctly.

You can easily see that even with a simple product such as a jacket, there are many different characteristics (colour, weight, size, price, etc.) that the other person either values or does not value. Therefore it is important to recognize with the right questions what he attaches importance to. The following rulez will help you:

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  1. Ziele bereits definiert im Mindset Modul, jetzt gilt es diese Ziele entsprechend umzusetzen. Dazu hilft unser einmalige Erfolgkonzept bestehend aus Duplikation Strategie und Duplikation Formel. Nochmal eingehen auf Ziel, und Zeitpunkt festlegen. Ziele definieren: Mithilfe von Zielen hast du definiert was du erreichen willst, jetzt kommt es darauf an, wie schnell du es erreichen willst, mehr Aufwand und Energie reinstecken, umso schneller Zielerreichung.

  2. Dann welche Strategie um Ziel zu erreich. (Dynamik Erfolgreiche Duplikcation formel)(Dynamik), The ideal duplication formula

  3. Dann wie umsetzen, Ablauf Übersicht mit kurzer Beschreibung und dann ins Detail (Details Lead (kontakt Liste), Dialogue (Austausch), Einwandbehandlung, Support Mentoring (Sponsor definieren, pflanze giessen, etvl hier bild mit Pflanze) etc.)

  4. Dann Kontrolle, reflection, verbesserung eigener Prozess, plus Support -> Pro Leadership.

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Bevor wir auf die erfoglreiche Umsetzung eingehen, ist es interessent zuerst einmal zu erfahren, was die Hauptgründe sind warum die meisten Networker scheitern.

Probleme, dann die Lösungen erwähnten,

Überblick üblicher Ablauf

Details Lead (kontakt Liste), Dialogue (Austausch), Einwandbehandlung, Support Mentoring (Sponsor definieren, pflanze giessen, etvl hier bild mit Pflanze) etc.

Strategie

 

Einwandbehandlung: What is a ponzi scheme?

Ponzi Scam.PNG

From time to time it happens that you hear something bad about network marketing or you hear the word pyramid scheme or Ponzi scheme. But here you have to distinguish clearly. With illegal pyramid schemes, real products are passed on from top to bottom, resulting in an increase in price. This only works up to a certain price, after which the system collapses. Another term is the Ponzi scheme. This illegal business model does not carry a real product and requires a constantly growing number of participants to function (head bonus). Profits arise almost exclusively from the fact that new participants participate in the system, contribute or generate their own capital. This only works as long as the capital inflow is higher than the outflow. These signs can often be seen when the focus is on attracting new customers or selling products.